General Marketing Articles

Want to UP Your Bottom Line Quickly in Today’s New Economy of Buyers? - Sales Are Flat-Lined, Buyers are Slow to Buy, Sales Cycles Are Too Long, Lost Control of the Sale Process, Bottom Line is Behind Projections… If this is true, you must appreciate that sales revenue is the life line to your bottom line....

Offline Media Impact on Online Advertising - [font="]Looking back as few as 15 to 20 years ago, the majority of people answering a direct response ad simply called the phone number provided. The next phase in response to direct response ads brought call tracking phone numbers. It is...

Direct Mail: An Important Part of an Advertiser's Media Mix - [font="]Done correctly, direct mail is a strong component of an advertiser’s media mix. A critical first step of any successful direct mail campaign is an understanding of your target audience. The best way to accurately determine your target...

The Importance of Creating a Diversified Marketing Mix - Developing a diversified marketing mix is crucial to the success of any advertising campaign. One medium does not have a broad enough reach to fully target an audience. Running a minimum five touch point marketing mix will help ensure that the...

How I Made $0.00 Online In 7 Days - I know you're reading this article because of my "odd" title. You must be curious and want to know the reason behind my odd title right? Let me explain. One of the most powerful psychological triggers to persuade people is the "surprise" trigger....